Industries · Jewellery and pearls
Performance marketing for jewellery brands
Jewellery spans two very different businesses. Fashion jewellery is bought on impulse at a low price. Fine jewellery, gold, diamonds and pearls are bought slowly, with questions about purity, certification and returns before anyone pays. The account is built differently for each.
For D2C brands spending ₹5L or more a month on ads, or selling ₹15L or more a month. 500+ brands worked with, 2x to 2.8x ROAS on client accounts.
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What happens next: if it is a fit, the next screen lets you book a 30 minute call. If we need to check something first, we come back to you on WhatsApp or email.
- 2x to 2.8x
- ROAS on client accounts
- 500+
- Brands worked with
- Meta + Google
- Channels run in-house
- Weekly
- Creative cadence
Trusted by 500+ brands
How this category buys
What changes the plan.
Demand peaks around weddings, Akshaya Tritiya, Dhanteras and Diwali. Higher order values also make cash on delivery riskier, because a refused parcel of fine jewellery costs far more than a refused T-shirt.
Usually one ad is carrying the whole account. Creative that shows the piece worn, on skin and in daylight, does more than a product on white, and a WhatsApp line for questions closes buyers who would otherwise leave.
What tends to work
What tends to work in jewellery and pearls.
The piece, worn
Close-up video and photos on a person, made new every week, so more than one ad carries the spend.
Trust before checkout
Certification, purity, return terms and a WhatsApp line for questions, built into the ads and the page.
Seasons planned ahead
Wedding and festive collections tested before the peak, so the big budget goes to what has already sold.
Client work
Brands we have worked with.
500+ brands worked with
Krishna Jewellers
Jewellery & Watches
Kamal Watch Company
Jewellery & Watches
Beyond Pearls
Jewellery & Watches
Mangatrai
Jewellery & Watches
Suhani Pittie
Jewellery & Watches
Trupti Mohta Jewellery
Jewellery & Watches
Krishna Pearls
Jewellery & Watches
Gemtherapy
Jewellery & Watches
Oceedee Shoes
Footwear
Juicy Chemistry
Beauty
SVA Couture
Apparel
Kimirica
Home & Fragrance
Mishru
Apparel
RAS Luxury Oils
Beauty
Deme
Beauty
Earth Rhythm
Beauty
BLUORNG
Apparel
ISAK Fragrances
Fragrance
Boheco
Wellness
Sleepy Owl
Food & Beverage
Lotus Herbals
Beauty
Origins Nutra
Wellness
Xocolatl
Food & Beverage
Neemli Naturals
Beauty
Case study
₹29L to ₹1.55Cr a month in nine months.AED 125K to AED 670K a month in nine months.$34K to $180K a month in nine months.£26K to £140K a month in nine months.SAR 130K to SAR 685K a month in nine months.$34K to $180K a month in nine months.$34K to $180K a month in nine months.$34K to $180K a month in nine months.$34K to $180K a month in nine months.
A womenswear brand in India. Monthly net sales from the store and orders, month by month, from the brand's own Shopify.
Best month so far: ₹154.9LAED 670K$180K£140KSAR 685K$180K$180K$180K$180K in Jul 2026.
| Month | Net sales | Orders |
|---|---|---|
| Oct 2025 | ₹29.0LAED 125K$34K£26KSAR 130K$34K$34K$34K$34K | 442 |
| Dec 2025 | ₹39.1LAED 170K$46K£35KSAR 175K$46K$46K$46K$46K | 843 |
| Jan 2026 | ₹48.6LAED 210K$57K£44KSAR 215K$57K$57K$57K$57K | 1,188 |
| Feb 2026 | ₹96.1LAED 415K$115K£87KSAR 425K$115K$115K$115K$115K | 2,483 |
| Mar 2026 | ₹101.8LAED 440K$120K£92KSAR 450K$120K$120K$120K$120K | 2,439 |
| Apr 2026 | ₹75.7LAED 325K$89K£69KSAR 335K$89K$89K$89K$89K | 1,653 |
| May 2026 | ₹50.4LAED 220K$59K£46KSAR 220K$59K$59K$59K$59K | 1,144 |
| Jun 2026 | ₹69.4LAED 300K$82K£63KSAR 305K$82K$82K$82K$82K | 1,966 |
| Jul 2026 | ₹154.9LAED 670K$180K£140KSAR 685K$180K$180K$180K$180K | 4,997 |
| Aug 2026 | ₹63.2LAED 275K$74K£57KSAR 280K$74K$74K$74K$74K | 1,811 |
| Sep 2026 | ₹47.2LAED 205K$56K£43KSAR 210K$56K$56K$56K$56K | 1,081 |
| Oct 2026 (1 to 28) | ₹136.8LAED 590K$160K£125KSAR 605K$160K$160K$160K$160K | 4,288 |
Source: the brand’s Shopify. Net sales exclude refunds and cancellations. Figures converted from rupees at AED 1 = ₹23. Figures converted from rupees at $1 = ₹85. Figures converted from rupees at £1 = ₹111. Figures converted from rupees at SAR 1 = ₹23. Figures converted from rupees at $1 = ₹85. Figures converted from rupees at $1 = ₹85. Figures converted from rupees at $1 = ₹85. Figures converted from rupees at $1 = ₹85.
That is one account. Tell us about yours.
Apply for a strategy callWhat clients say
If anyone is looking for starting a D2C website then Boring Commerce is the right partner to choose. Anish ji and team is fantastic at design, CX, Tech and very good at adhering to timelines.
Boring Commerce has been a lifesaver for our business. When we were first starting out, we had no idea where to turn to for help.
Anish and the Boring Commerce team exceeded my expectations. Their expertise, reliability, and clear vision brought my project to life seamlessly. Truly an amazing experience!
Boring Commerce team came in with clear strategies and exceptional support, helping us grow exponentially in just a few quarters.
I've been working with Boring Commerce for over a year now, and they've helped me grow my business exponentially in that time.
We faced multiple roadblocks in scaling our business, but their strategic approach and mentorship helped us move forward confidently.
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500+ brands have run ads with us.
Skincare, jewellery, apparel, coffee, nutraceuticals. Mostly Indian D2C, some selling into the US and the Gulf.
Official partners
Worth a call if
- You sell on your own site, not only on marketplaces
- You spend ₹5L or more a month on ads, or sell ₹15L or more a month
- You have hit a ceiling you cannot get past by adding budget
- Someone in the business can approve creative and budget the same week
Not yet, if
- Pre-launch, or still testing whether the product sells
- Selling only on Amazon or Flipkart
- Looking for followers, views or engagement
- You want someone to take instructions, not run the channel
How we run it
The services behind this page.
- Meta adsFacebook and Instagram ads with new creative every week, reported against your store's orders.
- Google AdsSearch, Shopping and Performance Max, with the feed and tracking fixed before budget goes up.
- Shopify store buildsShopify store builds, redesigns, migrations and custom work, by a team that runs paid traffic on stores every day.
Questions
Anything else, ask on the call. We answer it there.
Do you work with jewellery and pearls brands?Open
Yes. Some of the brands we have worked with in this category are on this page. Every account starts with an audit of the ads, tracking and store, then a plan built around how your buyers decide.
What is the minimum ad spend?Open
₹5L or more a month on ads, or ₹15L or more a month in sales. Below that there is usually not enough weekly data to test properly, and we will tell you so up front.
What does it cost?Open
It depends on spend and scope. You get a written proposal after the call, before anything starts.
Do you make the creative too?Open
Yes. Concepts, statics, video and the weekly iterations are part of running the account.
How soon will I see results?Open
Two to four weeks of structured testing before scaling decisions are reliable. You will know what is being tested and why during that time.
Rather write first? Email the founder.
anish@boringcommerce.com