Industries · Health and beauty
Performance marketing for beauty, skincare and wellness brands
Beauty and wellness is the category we have worked in most. Products are used every day and run out, so the first order should lead to a second. A brand that only ever buys new customers is paying full price for every sale.
For D2C brands spending ₹5L or more a month on ads, or selling ₹15L or more a month. 500+ brands worked with, 2x to 2.8x ROAS on client accounts.
Apply for a strategy call
What happens next: if it is a fit, the next screen lets you book a 30 minute call. If we need to check something first, we come back to you on WhatsApp or email.
- 2x to 2.8x
- ROAS on client accounts
- 500+
- Brands worked with
- Meta + Google
- Channels run in-house
- Weekly
- Creative cadence
Trusted by 500+ brands
How this category buys
What changes the plan.
Ad policy sets the limits on creative. Meta restricts health claims, before-and-after images and anything that implies a body problem, so the ads have to sell the ingredient, the routine and the result without breaking those rules.
If ROAS drops every time you scale, it is usually the structure, not the product. And when the dashboard reports a strong return that the bank account does not show, the gap is often cash on delivery orders that never arrive. We read every result against the store's delivered orders.
What tends to work
What tends to work in health and beauty.
Creative within policy
Ingredient, texture and routine creative, plus partnership ads with creators, written to pass review the first time.
Structure that scales
Prospecting and retargeting rebuilt so budget can rise in steps without performance falling apart.
The reorder
WhatsApp and email follow-ups timed to when the product runs out, with bundles and refills.
Client work
Brands we have worked with.
500+ brands worked with
Juicy Chemistry
Beauty
RAS Luxury Oils
Beauty
Deme
Beauty
Earth Rhythm
Beauty
Lotus Herbals
Beauty
Neemli Naturals
Beauty
Batiste
Beauty
Soulflower
Beauty
Myra Veda
Beauty
Dame Essentials
Beauty
Skin Elements
Beauty
Indulgeo Essentials
Beauty
FCL Fixderma
Beauty
Aura Naturals
Beauty
Aaranyaa Skincare
Beauty
Arata
Beauty
BareNecessities
Beauty
Dr. Sheths
Beauty
LoveOrganically
Beauty
Luxaderme
Beauty
Satliva
Beauty
Shankara
Beauty
Anveya Living
Beauty
Cosme Dream
Beauty
Case study
₹29L to ₹1.55Cr a month in nine months.AED 125K to AED 670K a month in nine months.$34K to $180K a month in nine months.£26K to £140K a month in nine months.SAR 130K to SAR 685K a month in nine months.$34K to $180K a month in nine months.$34K to $180K a month in nine months.$34K to $180K a month in nine months.$34K to $180K a month in nine months.
A womenswear brand in India. Monthly net sales from the store and orders, month by month, from the brand's own Shopify.
Best month so far: ₹154.9LAED 670K$180K£140KSAR 685K$180K$180K$180K$180K in Jul 2026.
| Month | Net sales | Orders |
|---|---|---|
| Oct 2025 | ₹29.0LAED 125K$34K£26KSAR 130K$34K$34K$34K$34K | 442 |
| Dec 2025 | ₹39.1LAED 170K$46K£35KSAR 175K$46K$46K$46K$46K | 843 |
| Jan 2026 | ₹48.6LAED 210K$57K£44KSAR 215K$57K$57K$57K$57K | 1,188 |
| Feb 2026 | ₹96.1LAED 415K$115K£87KSAR 425K$115K$115K$115K$115K | 2,483 |
| Mar 2026 | ₹101.8LAED 440K$120K£92KSAR 450K$120K$120K$120K$120K | 2,439 |
| Apr 2026 | ₹75.7LAED 325K$89K£69KSAR 335K$89K$89K$89K$89K | 1,653 |
| May 2026 | ₹50.4LAED 220K$59K£46KSAR 220K$59K$59K$59K$59K | 1,144 |
| Jun 2026 | ₹69.4LAED 300K$82K£63KSAR 305K$82K$82K$82K$82K | 1,966 |
| Jul 2026 | ₹154.9LAED 670K$180K£140KSAR 685K$180K$180K$180K$180K | 4,997 |
| Aug 2026 | ₹63.2LAED 275K$74K£57KSAR 280K$74K$74K$74K$74K | 1,811 |
| Sep 2026 | ₹47.2LAED 205K$56K£43KSAR 210K$56K$56K$56K$56K | 1,081 |
| Oct 2026 (1 to 28) | ₹136.8LAED 590K$160K£125KSAR 605K$160K$160K$160K$160K | 4,288 |
Source: the brand’s Shopify. Net sales exclude refunds and cancellations. Figures converted from rupees at AED 1 = ₹23. Figures converted from rupees at $1 = ₹85. Figures converted from rupees at £1 = ₹111. Figures converted from rupees at SAR 1 = ₹23. Figures converted from rupees at $1 = ₹85. Figures converted from rupees at $1 = ₹85. Figures converted from rupees at $1 = ₹85. Figures converted from rupees at $1 = ₹85.
That is one account. Tell us about yours.
Apply for a strategy callWhat clients say
If anyone is looking for starting a D2C website then Boring Commerce is the right partner to choose. Anish ji and team is fantastic at design, CX, Tech and very good at adhering to timelines.
Boring Commerce has been a lifesaver for our business. When we were first starting out, we had no idea where to turn to for help.
Anish and the Boring Commerce team exceeded my expectations. Their expertise, reliability, and clear vision brought my project to life seamlessly. Truly an amazing experience!
Boring Commerce team came in with clear strategies and exceptional support, helping us grow exponentially in just a few quarters.
I've been working with Boring Commerce for over a year now, and they've helped me grow my business exponentially in that time.
We faced multiple roadblocks in scaling our business, but their strategic approach and mentorship helped us move forward confidently.
Join the list
500+ brands have run ads with us.
Skincare, jewellery, apparel, coffee, nutraceuticals. Mostly Indian D2C, some selling into the US and the Gulf.
Official partners
Worth a call if
- You sell on your own site, not only on marketplaces
- You spend ₹5L or more a month on ads, or sell ₹15L or more a month
- You have hit a ceiling you cannot get past by adding budget
- Someone in the business can approve creative and budget the same week
Not yet, if
- Pre-launch, or still testing whether the product sells
- Selling only on Amazon or Flipkart
- Looking for followers, views or engagement
- You want someone to take instructions, not run the channel
Questions
Anything else, ask on the call. We answer it there.
Do you work with health and beauty brands?Open
Yes. Some of the brands we have worked with in this category are on this page. Every account starts with an audit of the ads, tracking and store, then a plan built around how your buyers decide.
What is the minimum ad spend?Open
₹5L or more a month on ads, or ₹15L or more a month in sales. Below that there is usually not enough weekly data to test properly, and we will tell you so up front.
What does it cost?Open
It depends on spend and scope. You get a written proposal after the call, before anything starts.
Do you make the creative too?Open
Yes. Concepts, statics, video and the weekly iterations are part of running the account.
How soon will I see results?Open
Two to four weeks of structured testing before scaling decisions are reliable. You will know what is being tested and why during that time.
Rather write first? Email the founder.
anish@boringcommerce.com