Free tools
The numbers we check first.
Before we change an ad account, we work out what an order is worth and what the ads can afford. Use the same maths on your own store. Nothing you type leaves your browser.
Break-even ROAS calculator
The ROAS your ads must report before an order makes money, with COD returns, shipping and payment fees counted.
Open the calculator
Ad budget calculator
How much to spend on ads a month for the revenue you want, and how many orders and ad sets that buys.
Open the calculator
Meta ads benchmarks for Indian D2C brands
Median ROAS, cost per purchase, CPM and CTR for Indian D2C brands, to compare your account with.
See the benchmarks
Want us to check the real numbers?
We audit the ad account against your store’s orders and tell you which number is off. For D2C brands spending ₹5L or more a month on ads.