Free tool · Ad budget
Ad budget calculator.
Enter the monthly revenue you want from ads, the ROAS you expect and your order value. You get the spend, the orders it buys and how many ad sets it can support.
Ad spend a month
₹6.67L
About ₹22,222 a day.
Orders a month
1,111
At ₹600 per order.
Ad sets that can settle
5
Each gets about 50 purchases a week, enough for Meta's delivery to settle. More ad sets than this split the data too thin.
How it works
The working.
Monthly spend is the revenue you want divided by the ROAS. Orders are the revenue divided by the order value, and the cost per order is spend divided by orders.
Ad sets that can settle is the weekly orders divided by 50, the number of purchases a week Meta’s delivery needs. Run more ad sets than that and each one learns slower.
Not sure what ROAS to expect? Work out your break-even first, then plan above it.
Want us to check the real numbers?
We audit the ad account against your store’s orders and tell you which number is off. For D2C brands spending ₹5L or more a month on ads.
Questions
Anything else, ask on the call. We answer it there.
How much should I spend on Facebook ads?Open
Start from the revenue you want and the ROAS you can expect. ₹20L of revenue at a ROAS of 3 needs about ₹6.7L of spend a month. Then check that budget buys enough orders for Meta to learn from.
Why does the number of ad sets matter?Open
Meta's delivery settles once an ad set gets about 50 purchases a week. Split a small budget across many ad sets and none of them gets there, so results swing from week to week.
What ROAS should I use?Open
Your own last 90 days, as the ad platform reports it. If you have no history, use your break-even ROAS plus a margin, and expect the first month to come in under it while the account learns.
What is the minimum ad budget that works?Open
It depends on order value. For most D2C brands we work with, ₹5L a month is where there is enough weekly data to test creative properly. Below that we usually advise fewer ad sets and fewer tests at once.
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