Google Ads agency
Google Ads agency for D2C and ecommerce brands.
We run Google Search, Shopping and Performance Max for Indian D2C brands. The feed and the tracking get fixed first, then budget goes to the searches that turn into orders in your store.
For D2C brands spending ₹5L or more a month on ads across Meta and Google, or selling ₹15L or more a month. Google Partner.
Apply for a strategy call
What happens next: if it is a fit, the next screen lets you book a 30 minute call. If we need to check something first, we come back to you on WhatsApp or email.
- 2x to 2.8x
- ROAS on client accounts
- 500+
- Brands worked with
- Meta + Google
- Channels run in-house
- Weekly
- Creative cadence
Trusted by 500+ brands
Why brands call us
Spend goes up. Profit does not follow.
Flat revenue
Everything looks right on paper and revenue has been flat for two quarters.
The ROAS gap
Ads Manager reports a good ROAS. Your accountant cannot find it in the P&L.
Scaling breaks
Every time you raise the budget, performance falls apart, so it goes back down.
Tired creative
The same five creatives have been running since the last festive season.
No decisions
A report lands every Monday. A decision almost never does.
COD returns
Cash on delivery orders come back unopened, and the ads keep buying more of them.
What we do
What we run on Google.
Media buying, creative and reporting sit with one team, so one team owns the result.
Search
Brand and non-brand, kept apart
Search terms cleaned every week, so you can see what a new customer costs and stop paying for searches that never buy.
Shopping
Shopping and Performance Max
Feed fixed before spend goes up, because most Shopping problems are feed problems. Products grouped by margin and stock.
Feed
Merchant Center
Titles, attributes and rejected products fixed, and checked again whenever the catalogue changes.
Tracking
Conversions you can trust
Purchase tracking checked end to end against your store's orders before any budget goes up.
Reporting
Google's numbers against your orders
Google and Meta will both claim the same sale. We check both against what your store recorded, then show you the gap.
Client work
D2C brands we have run ads for.
500+ brands worked with
Krishna Jewellers
Jewellery & Watches
Kamal Watch Company
Jewellery & Watches
Oceedee Shoes
Footwear
Juicy Chemistry
Beauty
SVA Couture
Apparel
Kimirica
Home & Fragrance
Mishru
Apparel
RAS Luxury Oils
Beauty
Deme
Beauty
Earth Rhythm
Beauty
BLUORNG
Apparel
ISAK Fragrances
Fragrance
Boheco
Wellness
Sleepy Owl
Food & Beverage
Lotus Herbals
Beauty
Origins Nutra
Wellness
Xocolatl
Food & Beverage
Neemli Naturals
Beauty
Beyond Pearls
Jewellery & Watches
Mugdha
Apparel
Hemant & Nandita
Apparel
Ikat India
Apparel
Mangatrai
Jewellery & Watches
Suhani Pittie
Jewellery & Watches
Case study
₹29L to ₹1.55Cr a month in nine months.AED 125K to AED 670K a month in nine months.$34K to $180K a month in nine months.£26K to £140K a month in nine months.
A womenswear brand in India. Monthly net sales from the store and orders, month by month, from the brand's own Shopify.
Best month so far: ₹154.9LAED 670K$180K£140K in Jul 2026.
| Month | Net sales | Orders |
|---|---|---|
| Oct 2025 | ₹29.0LAED 125K$34K£26K | 442 |
| Dec 2025 | ₹39.1LAED 170K$46K£35K | 843 |
| Jan 2026 | ₹48.6LAED 210K$57K£44K | 1,188 |
| Feb 2026 | ₹96.1LAED 415K$115K£87K | 2,483 |
| Mar 2026 | ₹101.8LAED 440K$120K£92K | 2,439 |
| Apr 2026 | ₹75.7LAED 325K$89K£69K | 1,653 |
| May 2026 | ₹50.4LAED 220K$59K£46K | 1,144 |
| Jun 2026 | ₹69.4LAED 300K$82K£63K | 1,966 |
| Jul 2026 | ₹154.9LAED 670K$180K£140K | 4,997 |
| Aug 2026 | ₹63.2LAED 275K$74K£57K | 1,811 |
| Sep 2026 | ₹47.2LAED 205K$56K£43K | 1,081 |
| Oct 2026 (1 to 28) | ₹136.8LAED 590K$160K£125K | 4,288 |
Source: the brand’s Shopify. Net sales exclude refunds and cancellations. Figures converted from rupees at AED 1 = ₹23. Figures converted from rupees at $1 = ₹85. Figures converted from rupees at £1 = ₹111.
That is one account. Tell us about yours.
Apply for a strategy callWhat clients say
If anyone is looking for starting a D2C website then Boring Commerce is the right partner to choose. Anish ji and team is fantastic at design, CX, Tech and very good at adhering to timelines.
Boring Commerce has been a lifesaver for our business. When we were first starting out, we had no idea where to turn to for help.
Anish and the Boring Commerce team exceeded my expectations. Their expertise, reliability, and clear vision brought my project to life seamlessly. Truly an amazing experience!
Boring Commerce team came in with clear strategies and exceptional support, helping us grow exponentially in just a few quarters.
I've been working with Boring Commerce for over a year now, and they've helped me grow my business exponentially in that time.
We faced multiple roadblocks in scaling our business, but their strategic approach and mentorship helped us move forward confidently.
Join the list
500+ brands have run ads with us.
Skincare, jewellery, apparel, coffee, nutraceuticals. Mostly Indian D2C, some selling into the US and the Gulf.
Official partners
What a month looks like
How a month runs.
Week 1
Audit and fix
We go through the account, the tracking and the product feed, and fix what leaks before any budget goes up.
Week 2
Structure and first tests
Campaigns rebuilt into a structure anyone can read. The first creative tests go live, each with a fixed budget.
Week 3
Read and cut
Losing ads are paused and winners get the budget. A new creative batch is built on what the first one taught us.
Week 4
Scale and review
Budget moves to what works, one step at a time. You get a month review against your own orders and next month's plan.
Every week
- Monday
- Last week's numbers, reconciled against your store's own orders.
- Daily
- Buying decisions, budget moves and new tests going live.
- Creative
- A fresh batch of concepts, plus what we killed and why.
- Every change
- Logged, so you can see what was done to the account and when.
From month two, weeks 2 to 4 repeat with new tests and a bigger budget where the numbers allow it.
Worth a call if
- You sell on your own site, not only on marketplaces
- You spend ₹5L or more a month on ads across Meta and Google, or sell ₹15L or more a month
- Shopping or Performance Max has stopped growing when you add budget
- Someone in the business can approve budget and feed changes the same week
Not yet, if
- Pre-launch, or still testing whether the product sells
- Selling only on Amazon or Flipkart
- Looking for clicks or traffic, not orders
- You want someone to take instructions, not run the channel
The first 90 days
What happens, and when.
First 30 days
- Account, tracking and Merchant Center feed audited, and the leaks fixed
- Search terms cleaned and brand split from non-brand
- Shopping and Performance Max rebuilt around margin and stock
- A month review against your own orders
Days 30 to 90
- Search terms and placements cleaned every week
- Budget moved to the products and searches that sell
- Feed fixes kept up as the catalogue changes
- Each month reviewed against your orders, with the next month's plan
How we charge
A monthly fee, set by spend and scope.
You get a written proposal after the call, before anything starts. The Google Ads and Merchant Center accounts stay in your name.
Apply for a callQuestions
Anything else, ask on the call. We answer it there.
What does a Google Ads agency do for an ecommerce brand?Open
It runs your Search, Shopping and Performance Max campaigns against a sales target. For us that means the product feed, the search terms, the bids and budgets, and a weekly report checked against your store's orders.
Is a PPC agency the same as a Google Ads agency?Open
Mostly. PPC means pay per click, which is how Google charges for Search and Shopping ads. When a D2C brand in India asks for a PPC agency, Google Ads is usually what it needs, and that is what we run.
Do you run Performance Max?Open
Yes, alongside Search and Shopping. Performance Max learns from your feed and your conversion data, so we fix both before its budget goes up.
What is the minimum ad spend?Open
₹5L or more a month on ads across Meta and Google, or ₹15L or more a month in sales. Below that there is usually not enough weekly data to test properly, and we will tell you so up front.
What does it cost?Open
It depends on spend and scope. You get a written proposal after the call, before anything starts.
How soon will I see results?Open
Two to four weeks of structured testing before scaling decisions are reliable. You will know what is being tested and why during that time.
Do you need access to my ad accounts for the call?Open
No. If we work together, we get partner access. Every account, pixel and asset stays in your name.
Do you run Meta ads too?Open
Yes, with the same team. Google catches the people already searching for what you sell, and Meta finds new customers. Most D2C accounts need both.
Rather write first? Email the founder.
anish@boringcommerce.comServices
Other things we do.
Performance marketing is most of what we do. The rest grew out of what our clients kept asking for.
Brands we work with, by city.