Performance marketing in the UAE
Performance marketing agency for UAE D2C brands
Meta and Google ads for D2C brands selling online in the UAE, checked against your store's own orders. Boring Commerce has its own firm in the UAE, and the team that runs your account works from Hyderabad. The work is remote: a weekly call, a live dashboard and a shared WhatsApp group.
For D2C brands spending AED 20,000 or more a month on ads, or AED 60,000 or more a month in sales. 500+ brands worked with, 2x to 2.8x ROAS on client accounts.
Apply for a strategy call
What happens next: if it is a fit, the next screen lets you book a 30 minute call. If we need to check something first, we come back to you on WhatsApp or email.
- 2x to 2.8x
- ROAS on client accounts
- 500+
- Brands worked with
- Meta + Google
- Channels run in-house
- Weekly
- Creative cadence
Trusted by 500+ brands
Who we are
500+
D2C brands worked with since 2018.
We started in Hyderabad in 2018 and have since set up firms in the US and the UAE. Every account is read against the store's own orders, not only against what Meta and Google report.
UAE accounts are run the way we run every account: weekly creative tests, budget moved to what sells, and one person who knows your numbers on the call each week.
Working with us from the UAE
Remote, on your hours.
Hours
An hour and a half apart
The UAE is an hour and a half behind India, so our working day covers most of yours. Calls are booked in your time zone, Monday to Friday.
Calls
A weekly call
One call a week with the person running your account: what we tested, what we learned and what changes next.
Dashboard
Your numbers, any time
Spend, sales and ROAS from your own store, not only from the ad platforms, in a dashboard you can open whenever you like.
Day to day
A shared group for quick approvals and questions, so nothing waits for the next call.
Accounts
In your name
Ad accounts, pixel, catalogue and assets stay in your name. We work on them as partners.
The UAE market
What we plan for in the UAE.
Seasons
Ramadan, Eid and the sale calendar
Budget, offers and creative are planned around Ramadan and Eid, White Friday, the Dubai Shopping Festival and the summer slowdown. The plan is set months ahead, not the week before.
Cash on delivery
Delivered, paid orders
Where many orders are paid on delivery, a placed order is not yet a sale. We judge campaigns on orders that were delivered and paid, so budget goes to what brings money in.
Buyers
Many markets in one country
UAE buyers come from many countries. We test audiences, creative and offers group by group instead of assuming one market.
Money
AED throughout
Budgets and the proposal are in AED. Results are read against your store's own orders.
What we do
What we run.
Meta
Facebook and Instagram ads
Prospecting, retargeting and catalogue campaigns in a structure anyone can read, checked and adjusted every day.
Search, Shopping and Performance Max
The feed and conversion tracking fixed before budget goes up, so Google spends on products that are in stock and priced right.
Creative
New concepts every week
Statics, video and iterations made in-house. Each concept gets a fixed test budget and a decision at the end of it.
Reporting
Checked against your orders
Meta and Google will both claim the same sale. We check both against what your store recorded, then show you the gap.
Client work
Brands we have worked with.
500+ brands worked with
Krishna Jewellers
Jewellery & Watches
Kamal Watch Company
Jewellery & Watches
Oceedee Shoes
Footwear
Juicy Chemistry
Beauty
SVA Couture
Apparel
Kimirica
Home & Fragrance
Mishru
Apparel
RAS Luxury Oils
Beauty
Deme
Beauty
Earth Rhythm
Beauty
BLUORNG
Apparel
ISAK Fragrances
Fragrance
Boheco
Wellness
Sleepy Owl
Food & Beverage
Lotus Herbals
Beauty
Origins Nutra
Wellness
Xocolatl
Food & Beverage
Neemli Naturals
Beauty
Beyond Pearls
Jewellery & Watches
Mugdha
Apparel
Hemant & Nandita
Apparel
Ikat India
Apparel
Mangatrai
Jewellery & Watches
Suhani Pittie
Jewellery & Watches
Case study
₹29L to ₹1.55Cr a month in nine months.AED 125K to AED 670K a month in nine months.$34K to $180K a month in nine months.£26K to £140K a month in nine months.
A womenswear brand in India. Monthly net sales from the store and orders, month by month, from the brand's own Shopify.
Best month so far: ₹154.9LAED 670K$180K£140K in Jul 2026.
| Month | Net sales | Orders |
|---|---|---|
| Oct 2025 | ₹29.0LAED 125K$34K£26K | 442 |
| Dec 2025 | ₹39.1LAED 170K$46K£35K | 843 |
| Jan 2026 | ₹48.6LAED 210K$57K£44K | 1,188 |
| Feb 2026 | ₹96.1LAED 415K$115K£87K | 2,483 |
| Mar 2026 | ₹101.8LAED 440K$120K£92K | 2,439 |
| Apr 2026 | ₹75.7LAED 325K$89K£69K | 1,653 |
| May 2026 | ₹50.4LAED 220K$59K£46K | 1,144 |
| Jun 2026 | ₹69.4LAED 300K$82K£63K | 1,966 |
| Jul 2026 | ₹154.9LAED 670K$180K£140K | 4,997 |
| Aug 2026 | ₹63.2LAED 275K$74K£57K | 1,811 |
| Sep 2026 | ₹47.2LAED 205K$56K£43K | 1,081 |
| Oct 2026 (1 to 28) | ₹136.8LAED 590K$160K£125K | 4,288 |
Source: the brand’s Shopify. Net sales exclude refunds and cancellations. Figures converted from rupees at AED 1 = ₹23. Figures converted from rupees at $1 = ₹85. Figures converted from rupees at £1 = ₹111.
That is one account. Tell us about yours.
Apply for a strategy callWhat clients say
If anyone is looking for starting a D2C website then Boring Commerce is the right partner to choose. Anish ji and team is fantastic at design, CX, Tech and very good at adhering to timelines.
Boring Commerce has been a lifesaver for our business. When we were first starting out, we had no idea where to turn to for help.
Anish and the Boring Commerce team exceeded my expectations. Their expertise, reliability, and clear vision brought my project to life seamlessly. Truly an amazing experience!
Boring Commerce team came in with clear strategies and exceptional support, helping us grow exponentially in just a few quarters.
I've been working with Boring Commerce for over a year now, and they've helped me grow my business exponentially in that time.
We faced multiple roadblocks in scaling our business, but their strategic approach and mentorship helped us move forward confidently.
Join the list
500+ brands have run ads with us.
Skincare, jewellery, apparel, coffee, nutraceuticals. Mostly Indian D2C, some selling into the US and the Gulf.
Official partners
Worth a call if
- You sell on your own site, not only on Noon or Amazon
- You spend AED 20,000 or more a month on ads, or sell AED 60,000 or more a month
- You have hit a ceiling you cannot get past by adding budget
- Someone in the business can approve creative and budget the same week
Not yet, if
- Pre-launch, or still testing whether the product sells
- A local shop or service business looking for walk-ins
- Looking for followers, posts or SEO only
- You want someone to take instructions, not run the channel
The first 90 days
What happens, and when.
First 30 days
- Account, tracking and feed audited, and the leaks fixed
- Campaigns rebuilt and the first creative tests live
- Losing ads paused, winners given the budget
- A month review against your own orders
Days 30 to 90
- A new creative batch every week, built on what the last one taught us
- Budget raised one step at a time where the numbers allow it
- The plan for the next season set, with its tests run ahead of it
- Each month reviewed against your orders, with the next month's plan
How we charge
A monthly fee in AED, set by spend and scope.
You get a written proposal after the call, before anything starts. Every account, pixel and asset stays in your name.
Apply for a callQuestions
Anything else, ask on the call. We answer it there.
Are you based in the UAE?Open
Boring Commerce has a firm in the UAE. The team that runs your account works from Hyderabad, India, and the work is remote: a weekly call, a live dashboard and a shared WhatsApp group.
What is the minimum ad spend?Open
AED 20,000 or more a month on ads, or AED 60,000 or more a month in sales. Below that there is usually not enough weekly data to test properly, and we will tell you so up front.
Which time zone do you work in?Open
India time, an hour and a half ahead of the UAE. Our working day covers most of yours, Monday to Friday, and calls are booked in your time zone.
Do you plan for Ramadan and the sale seasons?Open
Yes. Ramadan and Eid, White Friday and the Dubai Shopping Festival are planned months ahead: budget, offers and creative, with tests run before the season so the best ads are ready for it.
How do you handle cash on delivery?Open
We read results on delivered, paid orders, not on orders placed. Campaigns that bring orders which are later refused lose budget to the ones that bring paid sales.
What does it cost?Open
It depends on spend and scope. You get a written proposal after the call, before anything starts.
How soon will I see results?Open
Two to four weeks of structured testing before scaling decisions are reliable. You will know what is being tested and why during that time.
Rather write first? Email the founder.
anish@boringcommerce.com